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<\/a><\/p>\nTable of Contents<\/strong><\/p>\n <\/a> <\/p>\n If you\u2019re a marketing or sales professional like myself, writing a LinkedIn summary is especially hard. You\u2019re not targeting recruiters and hiring managers; you’re appealing to potential clients and buyers. To catch their attention, you need to be a little more flashy with your expertise.<\/p>\n When I first crafted my summary almost a decade ago, I simply regurgitated key points in my background: I went to [X] college, then joined [X] company, and so on. Looking back, I was missing a clear narrative to pull it all together.<\/p>\n I also realized that potential clients aren\u2019t just looking for someone with a shiny, perfect track record \u2014 they\u2019re looking for a bigger story, a solution to their problem, and a relationship they can trust.<\/p>\n Whether you\u2019re a job seeker starting your search on LinkedIn<\/a> or a tenured professional, your summary should speak to your skills, experience, and professional interests \u2014 think of it as your digital elevator pitch<\/a>.<\/p>\n Why a Good LinkedIn Summary is Important<\/strong><\/p>\n Writing a LinkedIn summary may feel like an unnecessary step \u2014 especially if you keep your profile up to date. You might also see it as unnecessary if you don\u2019t spend a lot of time on the platform or aren\u2019t looking for a job.<\/p>\n But, from my experience, a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling<\/a>; for other professionals, it could be the gateway to a new career opportunity.<\/p>\n Kaitlin Milliken<\/a>, senior program manager at HubSpot<\/a>, believes that having a good LinkedIn summary is key for professionals who want to get hired.<\/p>\n \u201cLinkedIn summaries offer a window into your experience,\u201d she says. \u201cIf I\u2018m looking to fill a position, I can see not just where you worked but how those positions play into the narrative of your career. I can understand what type of work you\u2019re most passionate about, so I can see if you’re a good fit for a position.\u201d<\/p>\n Let\u2019s go over the reasons you should most definitely write a LinkedIn summary.<\/p>\n While your prior roles may be notable, they\u2019re not the only things people should know about you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise succinctly.<\/p>\n I love LinkedIn summaries that aren’t afraid to show some personality. They tend to be more \u201csticky,\u201d staying in mind long after I close LinkedIn.<\/p>\n Consider adding a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they\u2019d like to work with you.<\/p>\n Need more help building a LinkedIn profile that showcases everything you have to offer? This tutorial can help.<\/p>\n\n
1. You get to introduce yourself in your own words.<\/strong><\/h3>\n
2. You get to show your personality.<\/strong><\/h3>\n